What is a Brand Collaboration?

Created by Rupansh Goyal, Modified on Thu, 28 Sep, 2023 at 8:31 PM by Rupansh Goyal

What is a brand collab?

Brands approach influencers with a deal, which is called brand collaboration. Usually, influencers are expected to create (as per the brand's guidelines) and post content on their social profile in exchange for money or free products.

Different types of collabs

There are mainly 4 types of brand collaborations. Each has a different incentive structure for influencers. Barter and Payout are most common.

Type of Collaboration	Incentive	Remarks
Barter	Free Products	receive products to keep & create content
Payout	Money	get paid after completing deliverables
Cashback	Reimbursement	get reimbursed for purchases & keep what you buy
Voucher	Voucher	get a voucher code after completing deliverables

Which brands offer collabs?

OPA has 300+ brands offering collaborations. Includes some top names like Nykaa, Purplle, Decathlon, Vero Moda, Jack&Jones, Lakme, Hamleys, etc. We have brands in Beauty, Fashion, Lifestyle, Fitness, Food, Travel, and more categories.